YOUR LATEST TRAVEL EXPERIENCE

Below you will find a number of questions relating to your most recently visited travel destination. Please read the questions carefully and respond by marking the appropriate option that represents your opinion.

There are no wrong or right answers, so just answer as honestly as you can. Please answer with respect to your most recently visited travel destination OUTSIDE YOUR COUNTRY OF RESIDENCE AND/OR ORIGIN (referred to as [destination name]).

PART A: To warm up
What was your most recently visited travel destination? (outside your country of residence and/or origin)
How long has it been since your visit to this destination? (specify number of months, days or weeks)
What was the duration of your stay? 1-3 days
4-7 days
8-15 days
16-22 days
Over 21
What was the main purpose of your visit? Cultural attractions
Visiting friends / relatives
Participating in activities
Professional/ business
Education
Escape from stress
Sun and beach
New experiences
Others
Who were your travel companion(s)? I was alone
Family
Partner
Friends
Others
What type of travel package was it? Non-packaged tour
Partially packaged tour
Fully packaged tour
Others
How many times have you visited the destination before? (Please include ‘0’ if it was your first time ever)

PART B: The travel experience

Please read each statement carefully and give rate your answer between 1 to 7 that best reflects the extent to which you agree or disagree with what is stated (1 = strongly disagree; 4 = neutral; 7 = strongly agree).
All in all, I feel that my trip to [destination name] has enriched my life. I am Really glad I went 1
2
3
4
5
6
7
During my trip to [destination name], I accomplished the purpose of my vacation 1
2
3
4
5
6
7
[Destination name] was rewarding to me in many ways. I felt much better about things and myself after this trip 1
2
3
4
5
6
7
[destination name] was a great destination to visit 1
2
3
4
5
6
7
If I had to do it over again, I would not visit [destination name] 1
2
3
4
5
6
7
On the whole my choice to visit [destination name] has been a wise one 1
2
3
4
5
6
7
My visit to [destination name] met my expectations 1
2
3
4
5
6
7
All things considered (e.g. time, effort, money) I’m satisfied with my trip there 1
2
3
4
5
6
7
Compared to other travel destinations, visiting [destination name] was good value for money 1
2
3
4
5
6
7
This travel experience was exactly what I needed 1
2
3
4
5
6
7
I have pleasant memories from my visit to [destination name] 1
2
3
4
5
6
7
I strongly Identify with [destination name] 1
2
3
4
5
6
7
I feel good to have been a visitor to [destination name] 1
2
3
4
5
6
7
I like to tell others that I visited [destination name] 1
2
3
4
5
6
7
This [destination name] fits well to me 1
2
3
4
5
6
7
I feel attached to [destination name] 1
2
3
4
5
6
7
When someone praises [destination name], it feels like a personal compliment 1
2
3
4
5
6
7
I am very interested in what others think about [destination name] 1
2
3
4
5
6
7
If someone criticized [destination name], I would feel embarrassed 1
2
3
4
5
6
7
I ‘talk up’ [destination name] to people I know 1
2
3
4
5
6
7
I bring up [destination name] in a positive name in conversations I have with my friends and acquaintances 1
2
3
4
5
6
7
In social situations, I often speak favorably about [destination name] 1
2
3
4
5
6
7
I recommend [destination name] to my friends/ family/ colleagues. 1
2
3
4
5
6
7

If you would compare travel destinations to people with distinct personality traits, please indicate to what extent the following personality traits would best describe your most recently visited destination. ( 1= Not at all descriptive, 7= Extremely descriptive)

Down to Earth 1
2
3
4
5
6
7
Honest 1
2
3
4
5
6
7
Wholesome 1
2
3
4
5
6
7
Friendly 1
2
3
4
5
6
7
Sincere 1
2
3
4
5
6
7
Charming 1
2
3
4
5
6
7
Exciting 1
2
3
4
5
6
7
Spirited 1
2
3
4
5
6
7
Imaginative 1
2
3
4
5
6
7
Up-to-date 1
2
3
4
5
6
7
Original 1
2
3
4
5
6
7
Reliable 1
2
3
4
5
6
7
Intelligent 1
2
3
4
5
6
7
Successful 1
2
3
4
5
6
7
Competent 1
2
3
4
5
6
7
Confident 1
2
3
4
5
6
7
Outdoorsy 1
2
3
4
5
6
7
Rugged 1
2
3
4
5
6
7
Tough 1
2
3
4
5
6
7
Bold 1
2
3
4
5
6
7
Daring 1
2
3
4
5
6
7
Responsible 1
2
3
4
5
6
7
Stable 1
2
3
4
5
6
7
Dynamic 1
2
3
4
5
6
7
Active 1
2
3
4
5
6
7
Energetic 1
2
3
4
5
6
7
Lively 1
2
3
4
5
6
7
Funny 1
2
3
4
5
6
7
Warm 1
2
3
4
5
6
7
Cheerful 1
2
3
4
5
6
7
Romantic 1
2
3
4
5
6
7
Sentimental 1
2
3
4
5
6
7
Trendy 1
2
3
4
5
6
7
Unique 1
2
3
4
5
6
7
Free 1
2
3
4
5
6
7
Independent 1
2
3
4
5
6
7
Sophisticated 1
2
3
4
5
6
7
Upper class 1
2
3
4
5
6
7
Glamorous 1
2
3
4
5
6
7
Elegant 1
2
3
4
5
6
7
Your country of residence
Your country of origin
Your approximate number of countries visited

PART C: The End
Finally, how likely is it that you would revisit this destination, in the near future? (1= very unlikely, 7=very likely) 1
2
3
4
5
6
7
Your Gender Male
Female
Your age
Your marital status Single
Windowed
Married / Long-term relationship
Divorced / Separated
Your Education Level
Your occupation
Your Socio-economic group
Your approximate annual personal income
Please specify the currency in relation to the above question:

THANK YOU VERY MUCH FOR YOUR PARTICIPATION!
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Email Address:(optional)

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